Fritz Underground Winery

2010 Dry Creek Valley Cabernet Sauvignon

Cabernet Sauvignon

California: Dry Creek Valley (Sonoma)

Offer Expired:Oct 10, 2013 at 11:59 pm
Avg. Price
(26% off)

Mission Briefing



Today marks the 16th time that we’ve featured a wine from our dear friends at Fritz Underground Winery. We’ve returned to them again and again over these last seven years - because we absolutely love their wines.

Proprietor Clay Fritz and winemaker Brad Longton are a potent pairing. Year after year, they manage to produce wines that delight and intrigue.

Today’s 2010 Fritz Cabernet Sauvignon hails from California’s Dry Creek Valley, a region that - while best-known for Zinfandel - produces some very exciting Cabernet Sauvignon. This big, bold, extracted Dry Creek Cabernet is a wonderfully balanced treat that had our tasting panel wishing for more, once our samples bottles had run dry.

Any fan of Fritz wines, or fantastic Cabernet Sauvignon, would be well advised to grab a few bottles of today’s wine.

Tasting Profile


Ultra dark red with sanguine hues from the darker core to the pretty and slightly lighter edge.


A delightful balance of earth and dark fruit, this wine leads with concentrated black cherry, dark raspberry, dusty bramble, summer forest and a hint of twiggy character.


Dark and rich with dried plum, dried cranberry, pomegranate black tea, and subtle espresso bean.


Sweetness from the dark fruit fades first, followed by more complex earthy notes.


We’d go ‘non-traditional’ with this wine and enjoy it with a wild mushroom risotto or a delicate herb-rubbed chicken.

What the Winery Says

Fritz Underground Winery Dry Creek Valley Cabernet Sauvignon

Tasting Notes
Our 2010 Dry Creek Valley Cabernet Sauvignon has a deep rich color. Aromas of black cherries, fig, and plum are underlined by layered nuances of sage and cocoa. Beautifully balanced with soft tannins and piquant acidity, it greets the palate with sweet plum, cocoa powder, coffee bean, and exotic spices. Look for an exquisitely lingering finish.

About the Winery

A Destination Unrivaled

Fritz Underground Winery is unlike any place you’ve ever visited. A visionary wonder built ahead of its time by namesake Mr. Jay Arthur Fritz in the late 1970’s, this monumental Gaudi style masterpiece represents a viticultural passion for sustainability, quality, and tradition. Today, Jay’s son Clayton runs the winery with the same dedication and enthusiasm to these core values.

A Natural Wonder

Built into the side of a picturesque hill atop the northernmost region of the famed Dry Creek Valley, the Fritz Winery operates with a modern sensibility for efficiency and awareness by utilizing the unique attributes of its subterranean design. Naturally cool temperatures, ideal for wine making and cellaring, are maintained without any use of expensive or carbon-heavy devices common to most modern wine production. What’s more, as a three-tiered structure, we’re able to further cut down on energy usage by capitalizing on the always plentiful presence of gravity. By harnessing gravity to move our juice from the crush pad down to the tanks and barrels, we’re not only saving energy by forgoing pumps, we’re also saving our precious juice from the detrimental effects of excessive pulsation and buffeting. It’s in this way that the delicate nuances present in our Pinot Noir and other prized Estate fruit is maintained and the nurtured by our winemaker Brad Longton.

Quality Starts with Terroir

Jay Fritz’s vision for a winery grounded in responsible stewardship is what has allowed the quality of the natural bounty of our 120+ Estate to thrive over the past thirty years. With a natural spring to supply simple irrigation, redwood groves to provide unique micro-climates, and a soil ideal for prized planting year after year, the Fritz terroir provides for a caliber of wine unrivaled.

A Timeless Perspective

It was Jay Fritz’s fidelity to sustainability and quality that ultimately made the Fritz Winery what it is today. The company’s seamless respect for the vineyards, and the traditions of artisan, hand-crafted wine making continue today as both a testament to the founding and commitment to the future. Today, Clayton Fritz and the rest of the Fritz Winery Family work tirelessly to invigorate the traditions of old with the passion of the future. The results speak for themselves; we invite you to join us in enjoying the bounty of Fritz Underground Winery.

Offer Expired:Oct 10, 2013 at 11:59 pm
Avg. Price
(26% off)